Source: Communication Arts Interactive Annual, 2011
Go directly to website-Girl Scouts
Ad Agency-Leo Burnett
When you land on the Girl Scouts' website, you're welcomed by this sweet little animation. I like the dreamy color palette and find it to complement the concept very well. I really enjoyed watching it and then participating in the interactivity that follows. Its inspiring and thought provoking- asking you to provide a story of what would make a girl strong. The images are rich in detail, leaving me very impressed.
That is an incredible piece of work. It appears to be flash that is embedded using javascript. I don't know if that protects potential piracy or what. Very nice!
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